About me

I've spent almost three decades in marketing. I started out in large corporates in the UK, across insurance and technology, before migrating to Australia and continuing in tech, with many years leading marketing teams and holding senior roles, designing campaigns for an enormous range of industries along the way. From there I moved into agency life for seven and a half years, leading the account team across a diverse client base.

Then I made two changes at once. I took the sea-change to the Bellarine, and I left to start my own venture, because after years of senior and agency roles, what I most wanted was to bring that experience closer to the businesses using it, where I can see the impact firsthand.

That's what Sinclair Marketing & Co. is. It's me bringing thirty years of senior marketing experience directly to the businesses that need it, without the layers or the price tag of a big agency.

I find it incredibly rewarding to get under the hood of a business, to find the quick wins that build momentum, and to fix the foundations they couldn't have sorted on their own. I'm genuinely passionate about marketing. I'm a creative at heart, I love exploring a challenge and finding the angle that makes an impact, and I love sharing what I know so the people I work with come away stronger for it.

Small businesses are doing it tough right now, and I'm always looking for ways I can help them access senior marketing thinking they'd usually be priced out of. Larger organisations have their own challenges, with capable teams stretched thin who value a fresh pair of eyes and someone who'll act as a genuine advocate for their customer. I work across both, and what draws me to a client has never really been their size or their sector. It's whether they value marketing done well and want a straight-talking, senior partner to help them do it.

Since making the Bellarine home, I've also loved finding ways to support my community, which is part of why I work with organisations like the Geelong Folk Music Club. It's marketing with heart, close to home, and it matters to me.

If that sounds like the kind of person you'd want in your corner, I'd love to hear from you.