Senior marketing leadership, without the full-time hire.

I support brands who value the thinking as much as the doing - I bring nearly 30 years of experience to your strategy and activation.

Book a free 30-minute chat

Marketing that starts with your customer

Samantha Sinclair, marketing consultant, provides marketing strategy and activation services | Sinclair Marketing & Co

Most marketing starts with the tactic (let's do a campaign, let's post more, let's rebuild the website) and works backwards. I start where it should start: with your customer. Who they really are, what moves them, and where they're actually paying attention.

From that understanding comes everything else: sharper positioning, messaging that lands, and a plan built on evidence rather than guesswork. Then I stay on to help bring it to life, either guiding your team or delivering it myself.

Samantha Sinclair, marketing consultant, provides marketing strategy and activation services | Sinclair Marketing & Co

A senior partner who works alongside you

You know marketing matters, but you haven't got a senior marketer in-house and you're not ready to hire one. That's where I come in, as a strategic partner who thinks alongside you, brings rigour to your marketing, and treats your business as if it were my own.

I work with you, not just for you. You stay close to your marketing and build your own understanding of it as we go, so the value doesn't walk out the door when a project ends. It stays in your business.

I work with founders, business owners and marketing teams across Geelong, the Bellarine and Melbourne, from small businesses and start-ups to established mid-size and larger organisations. My clients range in size and sector; what they share is that they value marketing done properly and want a straight-talking, senior partner to help them do it.

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What People Are Saying

  • David Wilkie Timber Window Restoration & Repairs

    Samantha was always available when needed, communicated clearly and provided creative and effective solutions for our new website. Her technical know-how meant she was able to cover all the IT requirements, offering us a complete service. Samantha’s friendly, respectful and professional manner made her someone we were very pleased to work with. We have no hesitation in recommending Samantha.

  • Habitat M, Media Agency

    Sam has been an invaluable extension of our business, helping us strengthen our marketing strategy, improve our content and connect more effectively with the audiences that matter.

    She brings a wealth of experience and knowledge, but what sets her apart is her methodical and practical approach. Sam takes the time to understand the business, develops clear strategies and turns them into actionable marketing that delivers real value.

    We would highly recommend Sam to any B2B business looking for an experienced and dependable marketing partner who can operate as a genuine extension of their team.

  • Marketing Manager, Kimberly-Clark Professional

    Over six years, Samantha helped develop our social media strategy to align with our business goals and has consistently delivered high-quality content and marketing support since.

    From managing a client testimonial project, including interviews, video shoots and case studies, to writing articles and creating engaging content, Sam always brings exceptional professionalism, attention to detail, and strategic insight.

    Her understanding of marketing is outstanding, she takes the time to truly understand our business and audience, ensuring our content remains relevant, effective, and aligned with current digital marketing standards. Sam has brought a wealth of experience to our B2B marketing efforts.

  • ANZ Marketing Lead, Business & Utility Services Company

    “

    Samantha and her team are always proactive and professional. They’ve helped us launch our region onto social media and have provided valuable insights and guidance along our journey.

    ”

  • Senior Advisor - Government Agency

    “

    Samantha is always positive, proactive and professional. She’s worked with us on several projects enabling us to understand the needs of our target audience, develop value propositions and guided us through our initial steps into account-based marketing.

    ”

Let’s chat and see if we are the right fit.

No commitment, no pressure, no obligation, just a conversation about your marketing and whether I’m the right person to help you and your business.

Book a free 30-minute chat